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September 23.2025
3 Minutes Read

Unlocking Business Potential: Create Reliable Conversational AI Agents with Parlant

Futuristic AI control panel with digital analytics, cool lighting

Transforming Customer Support with Parlant

As businesses strive to enhance customer engagement, creating reliable conversational AI agents has become essential. Parlant, a powerful framework designed for developers, enables the crafting of AI agents that perform consistently in real-world scenarios, overcoming common pitfalls associated with traditional large language model (LLM) agents.

Understanding the Challenges in AI Deployment

Many businesses have found that AI agents, while effective in controlled testing environments, often struggle when faced with actual customer interactions. They may misinterpret prompts, provide irrelevant responses, or display inconsistencies across different sessions. These challenges can undermine the user experience and, ultimately, the reputation of small and medium-sized businesses.

Shifting Focus: From Prompts to Principles

Parlant addresses these concerns by advocating for a principle-driven approach rather than focusing solely on prompt engineering. By implementing defined rules and offering seamless tool integrations, businesses can ensure that their AI agents access real-world data effectively, providing users with accurate and timely information. This shift is particularly relevant for small and medium-sized businesses and the unique challenges they face in customer support.

Creating an Insurance Agent: A Step-by-Step Guide

Let’s take a closer look at how to develop an AI agent for the insurance sector using Parlant. This agent will be able to retrieve open claims, file new claims, and provide policy information. We start by installing dependencies and importing necessary components:

pip install parlant

Once you have Parlant installed, you can import it and start defining tools necessary for your insurance assistant. The following are three critical functions:

  • get_open_claims: Retrieves a list of active claims.
  • file_claim: Accepts claim details to simulate filing a claim.
  • get_policy_details: Provides essential policy coverage information.

By accurately defining these functions, you can prepare your AI agent to respond precisely to user inquiries, ensuring that it handles customer needs effectively.

Glossary and Journey Mapping: Enhancing Contextual Understanding

Another significant advantage of Parlant is its ability to create a glossary of terms and map out customer journeys. A well-defined glossary references essential business terminology, enabling the agent to deliver relevant information about business operations. Journey mapping, on the other hand, outlines steps for specific interactions. For instance, a journey might guide a customer through filing a claim, while another addresses how to retrieve and understand policy coverage. This enriches the user experience and fosters trust in the AI agent’s capabilities.

Implementing Edge Case Management for User Queries

Once the tools and glossary are established, the main runner comes into play. It integrates all aspects of the project, managing edge cases where user intents might be ambiguous. Properly designed, this approach ensures the agent can operate independently, allowing users to navigate through relevant journeys, enhancing overall user satisfaction.

Impact of AI Tools on Small and Medium Businesses

For small and medium-sized businesses, the transition to AI-driven customer service can be transformative. Reliable conversational agents reduce operational costs, enhance customer engagement, and allow human employees to focus on more complex tasks. The advantages of integrating Parlant within your AI strategy are immense—providing not only efficiency but also a competitive edge in the marketplace.

Final Thoughts: Embracing AI for Future Growth

As we consider the future landscape of customer service, the implementation of reliable AI agents through frameworks like Parlant is not just advantageous; it is crucial. For businesses aiming to improve their customer interactions, this framework offers the tools needed to overcome traditional barriers associated with AI technology. By adopting these innovative solutions, businesses can ensure consistent communication, enhanced customer experience, and ultimately, increased loyalty.

To explore more about how to create and implement reliable conversational AI agents for your business, don't hesitate to dive into the practical applications of Parlant. Innovate your customer support and be ahead in furthering your business potential.

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09.23.2025

Unlock Your Online Potential: 11 Proven SEO & AI Tactics for Small Businesses

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09.23.2025

How Google’s AI Mode in Chrome Will Transform Business Searches

Update Google’s AI Mode: A Game Changer for Chrome UsersOn September 18, 2025, Google announced a significant advancement for its Chrome browser: the introduction of AI Mode. This new feature promises to revolutionize how users conduct searches, streamlining the experience directly from the Chrome address bar, known as the omnibox. With AI Mode, users can efficiently enter complex queries and receive conversational results without navigating away from their current tab.Unlocking New Search Capabilities with AIWhat does AI Mode entail? Users can expect contextual suggestions from Chrome based on the current webpage they are viewing. Robby Stein, VP of Product at Google Search, emphasized the benefit of having AI Overview available on the right-hand side of the browser. This feature allows users to ask follow-up questions instantaneously, enhancing the access to information at their fingertips. For instance, if a user is exploring information on digital marketing strategies, Chrome will suggest relevant follow-up queries, thereby creating a dynamic, interactive search experience.The Implications for Small and Medium BusinessesFor small and medium-sized businesses (SMBs), the introduction of AI Mode carries significant implications. Traditionally, a strong presence in search engine results pages (SERPs) has been crucial for driving traffic. However, if AI searches become the norm, businesses may find it more challenging to achieve visibility through standard strategies as Google’s offerings evolve.As Lily Ray, VP of SEO Strategy & Research, points out, the rapidly changing search landscape requires SEOs to remain vigilant. According to Marie Haynes, business visibility may rely increasingly on how brands engage in AI responses. Therefore, it’s vital for businesses to adapt their SEO practices to align with new AI features.Strategies for Staying CompetitiveTo remain competitive in this AI-driven environment, SMBs should implement several best practices:Engage in Trusted Platforms: Building brand mentions in forums and reputable publications that AI systems prioritize.Maintain Accurate Information: Ensure consistency in information across platforms like Trustpilot and Google Business Profile.Create High-Quality Content: Produce valuable content that leverages expertise in topics relevant to your business.Optimize Content Structure: Structure your content so that each section answers questions directly, enhancing clarity.Regular Updates: Keep your content current, as AI systems might prioritize recency in search results.Measuring Your AI PerformanceAs businesses adjust to this new paradigm of AI search, tracking performance is crucial. Tools like Semrush’s AI SEO Toolkit can provide insights into how well your brand appears in AI-driven responses. The Visibility Overview dashboard will help you identify prompts where you feature prominently and those where competitors outperform you. Similarly, the Brand Performance dashboard will offer tailored recommendations for boosting your visibility in AI contexts.Conclusion: Embracing the FutureGoogle’s rollout of AI Mode in Chrome is a pivotal moment in the digital landscape. For SMBs, adapting to these changes is not just beneficial but essential. By actively engaging with AI tools and optimizing online presence, businesses can position themselves favorably in a future where AI will play an integral role in information discovery. As strategies evolve, remember that embracing AI technology today may pave the way for success in an increasingly competitive environment.

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Unlock Multimodal Potential for Your Business with Qwen3-Omni

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