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September 26.2025
3 Minutes Read

Unlock the Power of Query Fan-Out Optimization for Your Business

We Tested Query Fan-Out Optimization (Here's What We Learned)

Understanding Query Fan-Out: A Game Changer in AI Optimization

In an age where AI plays a crucial role in how content is discovered, small and medium businesses (SMBs) must adapt to new optimization strategies to ensure visibility. One of the emerging methods making waves is query fan-out optimization. This strategy focuses on how AI, particularly Google’s AI Mode and ChatGPT, processes and breaks down search queries into sub-queries. By optimizing for these sub-queries, businesses can potentially increase their chances of being recognized by AI systems.

The Experiment: Testing the Waters of Optimization

Recently, a small-scale experiment was conducted to evaluate the effectiveness of this optimization technique. Four articles from the SEMrush blog were selected, and adjustments were made to better target various fan-out queries associated with the main topics of these articles. The goal was simple: to see if addressing these sub-queries would lead to increased AI citations in search results.

Key Insights from the Optimization Trial

The experiment produced some noteworthy results that SMBs can consider as they navigate the evolving landscape of AI search:

  • Increased AI Citations: The experiment doubled citations from AI, rising from two to five across select prompts. While the sample size was small, the increase suggests that optimizing for fan-out queries can significantly elevate AI visibility.
  • Unpredictable AI Behavior: AI citations were noted to fluctuate throughout the testing period, indicating that outcomes may not always be stable. At one point, citations spiked to nine before dropping again. This unpredictability highlights the volatile nature of AI-driven platforms and the importance of consistent monitoring.
  • Brand Mentions and Visibility: Interestingly, while citations increased for certain queries, overall brand mentions decreased. This decline affected all monitored brands, hinting at broader changes in how AI platforms are handling brand visibility.

Implementing Your Own Experiment: Best Practices

For those interested in trying similar optimizations, here are some proven methods derived from this experiment:

  • Content Selection: Choose articles that have historically performed well and have stable traffic. Testing on volatile pages can introduce variables that skew results.
  • Research Fan-Out Queries: Spend time identifying relevant sub-queries for your selected articles. This involves analyzing what related questions users might be asking and adjusting your content to address these queries.
  • Update Content Accordingly: Work with a content writer experienced in SEO to amend your articles, ensuring they incorporate information that answers the sub-queries identified.
  • Track Performance: Use tools like Semrush to monitor the impact of your changes. Focus on AI visibility metrics, as well as overall engagement statistics.

The Future of AI Search in Marketing

As AI continues to evolve, understanding methodologies like query fan-out will be paramount for marketers and businesses alike. Being proactive in optimizing content not only aids in maintaining visibility but can also provide a competitive edge in crowded markets. However, the landscape is ever-shifting, and staying informed about changes in how AIs process information is crucial.

As businesses adapt to AI-driven environments, the ability to dynamically optimize for search queries will be a vital skill. Ensuring that your content resonates not just with human readers but also with AI systems can substantially impact your brand’s reach and effectiveness in the digital marketplace.

Get on Board: Engage with AI Marketing Strategies

Don’t wait until the competition leaves you behind. Start incorporating query fan-out optimization strategies into your content marketing today. Explore how to make your content more appealing to AI and watch your visibility soar!

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11.11.2025

Canva's Creative Operating System: A Game-Changer for Small Businesses

Update The Revolution of Design with Canva's Creative Operating System For small and medium-sized businesses, the ability to create visually stunning content without breaking the bank has dramatically changed with the introduction of Canva's Creative Operating System (Creative OS). This innovative platform combines functionality and creativity to provide an accessible design suite powered by artificial intelligence (AI). Gone are the days when high-quality graphic design demanded a hefty budget and extensive training; Canva's Creative OS positions itself as a game-changer in the market. What Sets the Creative Operating System Apart? Canva's Creative OS represents a massive leap forward in design technology, integrating its Visual Suite, Type AI, and Platform into a cohesive ecosystem. This merger not only streamlines the design process but also enhances creativity among users who may have felt overwhelmed by complex software previously dominated by industry giants like Adobe. The key belief guiding this launch is that imagination should lead technology, not the other way around. 1. The Visual Suite: Everything You Need in One Place The Visual Suite acts as a centralized hub where users can create presentations, videos, and marketing materials in one seamless environment. This is particularly advantageous for small businesses with limited resources. Users can now produce professional-grade content, saving both time and money while maintaining brand integrity. 2. Video 2.0: Tailored to Meet Creators’ Needs One standout feature, Video 2.0, revolutionizes video editing. For many creators, traditional editing tools like Adobe Premiere can be daunting. With Canva’s AI-powered Magic Video, users simply upload their raw footage and describe their vision. The system automatically assembles the video, incorporating trendy effects and synchronized transitions to suit various platforms like TikTok or Instagram Reels. All this is achieved without any watermarks, ensuring that the creator's brand shines through. 3. AI-Powered Assistance: Your Creative Partner What makes the Creative OS particularly compelling is its intuitive AI integration. Users can leverage tools like Ask @Canva to get real-time feedback or suggestions contextualized to their current design project. This feature mimics having a creative buddy always available to help, reducing the frustrations often associated with solitary design work. 4. Marketing Tools for Every Business Besides the robust design tools, Canva’s Creative OS includes marketing automation capabilities. With Canva Grow, businesses can create, publish, and analyze their marketing strategies all within the platform. This unified approach eliminates the need to juggle multiple software solutions, significantly enhancing productivity for marketers. 5. Accessibility of Affinity: Professional Tools for Everyone Perhaps the most surprising aspect of this launch is the inclusion of Affinity’s professional design tools at no cost. Affinity serves as a comprehensive suite for vector, pixel, and layout design, all linked seamlessly with Canva. This enables users to work on projects without worrying about subscription fees typically associated with such high-quality design software. Understanding the Imagination Era The launch of the Creative Operating System marks the dawn of what Canva calls the 'Imagination Era'—a period where creativity and comprehensive tools combine to empower users to bring their innovative ideas to life. As more businesses pivot towards digital communication, embracing tools that marry creativity with functionality becomes essential. Conclusion: A Must-Explore Tool for SMBs In conclusion, Canva's Creative Operating System ushers in a new era for small and medium-sized businesses looking to elevate their design and marketing efforts. With an array of intuitive tools, AI-driven assistance, and professional-grade capabilities—all offered at no cost—this platform can help businesses stand out in increasingly crowded markets. Small and medium-sized businesses that haven’t yet explored these tools should definitely dive in and experience the change for themselves. Ready to elevate your branding and marketing game? Explore Canva’s Creative Operating System today and revolutionize your approach to design!

11.11.2025

Exploring Google's Ambitious Vision to Enhance Education with AI

Update Google’s Vision for Education: A Necessary ShiftThe education system is at a breaking point. With global learning levels in decline and teachers becoming increasingly overworked, Google has stepped in to propose a viable path forward. The tech giant's recent report, "AI and the Future of Learning," offers a compelling framework for using AI as an enabling force within educational environments. Rather than viewing AI as a potential replacement for educators, Google advocates for it to act as a supportive tool, one that personalizes learning and ultimately enhances teaching.Understanding Google's Position Paper: Key InsightsGoogle's position paper lays the groundwork for a recalibrated approach to incorporating artificial intelligence in classrooms. Centered on research-driven, learning-science principles, the report emphasizes the transformative power of AI to elevate educational standards without completely overhauling existing pedagogical frameworks. AI is to be seen as a partner in the learning process, reinforcing the role of teachers rather than undermining it. According to Google, "by supporting teachers and personalizing learning, AI can help unlock human potential all around the world." This eloquent confirmation should reassure educators that AI is not an adversarial force but a collaborative one.Why This Matters Right NowWith a growing recognition that traditional educational frameworks are becoming increasingly ineffective, Google’s report arrives at a pivotal moment. The pressing questions that schools, teachers, and parents are grappling with include: Can education become more efficient? Can it provide less stress for both educators and learners? The company’s view is affirmative. As AI begins to reshape industries and job markets, enhancing student learning experiences through carefully crafted AI tools could immensely benefit not just the students, but the entire educational ecosystem.Five Transformative Changes IdentifiedGoogle's report highlights five significant transformations that AI in Education can catalyze if approached with responsibility and backed by pedagogical research:Personalized Learning at Scale: AI's capacity to tailor education to individual learning styles allows for a more engaging experience. This breakthrough opens doors for accessible educational support.Teachers as Central Figures: AI should relieve teachers from mundane administrative burdens, allowing them to devote time to fostering human connections and offering mentorship.Active Engagement, Not Passive Consumption: AI-driven tools should facilitate critical thinking and interactive participation rather than rote answers, ensuring profound learning experiences.Equity at the Forefront: Designed thoughtfully, AI can bridge existing educational gaps, ensuring that students from diverse backgrounds and regions have equitable access.Data-Driven Insights: AI offers the potential to unearth detailed learning patterns that can deeply enhance educational methodologies.Potential Risks to ConsiderWhile the potential benefits of AI in education are abundant, Google candidly addresses the possible risks endowed with this technology. Missteps could result in detrimental outcomes, including:Metacognitive Laziness: The danger exists that students might rely too heavily on AI, compromising critical thinking skills.Academic Integrity: With AI blurring lines between assistance and cheating, educational institutions may need to redefine assessment practices to maintain fairness.Safety and Emotional Support: Vulnerable populations may be exposed to harmful content or biased outputs without adequate safeguards.Widening the Education Divide: Accessibility remains paramount. If only affluent institutions can adopt AI, the inequities will only deepen.Building the Future with Teachers and StakeholdersImportantly, Google's strategy emphasizes collaboration with educators and policymakers. This initiative isn’t about applying a one-size-fits-all solution but is firmly rooted in dialogue with those in the trenches of education. By working together, a more nuanced and fitting educational solution can come to fruition.A Lasting Impact on the Learning LandscapeThe long-term implications of Google's AI initiative could extend well beyond the educational sector. By establishing AI as a foundational tool within classrooms, the potential for transforming teaching methodologies, optimizing curricula, and refining educational outcomes could be monumental. Google's commitment is not just to develop AI tools but to build protocols, ensuring that these enhancements remain equitable and beneficial for learners globally.Conclusion: A Call to ActionThe intersection of technology and education presents an unparalleled opportunity to rethink how learning is conducted. Google’s vision for integrating AI thoughtfully aims to enrich the educational experience without compromising on the pivotal human element of teaching. As we look to the future, educators, administrators, and policymakers must come together to guide this shift effectively. Fostering curiosity, creativity, and critical thinking will be key as we navigate the new frontline of education—one where AI acts as a powerful ally.

11.11.2025

Exploring the Impact of AI and Most-Cited Domains on Marketing Strategies

Update The Shifting Landscape of AI Citations In September 2025, a significant pivot occurred in the arena of artificial intelligence (AI) citations. Notably, ChatGPT started reducing citations from Reddit and Wikipedia, two previously dominant sources of information. This sudden drop raised eyebrows among SEOs and digital marketers, prompting speculation about its cause. Was this shift merely a coincidence following Google's modifications to search parameters, or does it point to deeper dynamics at play in how AI systems aggregate data? Understanding the Decline of Traditional Sources The modification of Google's search parameters, particularly the removal of the num=100 feature, has led to confined visibility of URLs beyond the first page of results. Given ChatGPT’s reliance on this data, some believed that this change could explain the decline in citation rates from Reddit and Wikipedia. However, experts like Sergei Rogulin, Semrush’s Head of Organic and AI Visibility, argue that while this change affected visibility, it wasn't the only cause. He points to an essential aspect of AI responses: a conscious effort to minimize bias and avoid over-reliance on specific sources, enhancing the chatbot's integrity against manipulation. Key Insights into AI Citation Dynamics The dramatic decreases in citations from ChatGPT overshadow the ongoing relevance of these platforms as prominent sources. Despite the fluctuations, Reddit maintained its status as ChatGPT's most-cited source, albeit with a steep decline from approximately 60% to around 10% by mid-September. The contrasts become even more pronounced on other LLMs; for instance, AI Mode and Perplexity showed steady citation ratings for Wikipedia and Reddit, illustrating that not all AI systems underwent the same changes. Why Reddit Emerged as a Preferred Source Reddit's rise to the top of AI citation lists reflects broader trends in data sourcing for AI. The 2025 data released by Semrush indicates that Reddit outpaced Wikipedia, commanding 40% of AI citations. This shift correlates with Reddit's strategic $60 million API licensing deal with Google, which enhanced AI systems' access to its vast repository of user-generated discussions. Reddit's forums host rich discussions and insights that traditional sources often lack, providing real-time solutions and authentic human voices to AI. The Economic Impact of AI Citations Reddit's financial picture has also benefitted from its newfound position in the AI ecosystem, showing explosive growth in revenue and user engagement. With robust advertising growth and AI partnerships, Reddit generated significant new revenue streams from data licensing, culminating in a remarkable 84% growth in advertising revenue in 2025. The rise of AI-driven tools within Reddit, such as "Reddit Answers," has attracted millions of users seeking community-based search solutions, emphasizing the platform’s emergent role in shaping online information exchange. Implications for Small and Medium Businesses For small and medium-sized businesses navigating this changing landscape, understanding AI citation trends is critical. Engaging with platforms like Reddit can provide businesses with strategic advantages in visibility and engagement, as they strive to be part of the AI knowledge stream. Additionally, as search dynamics shift towards conversational AI outputs, businesses must adapt their online presence to ensure they remain relevant in AI-generated responses. Looking Ahead: Future Trends in AI Citations As the AI ecosystem evolves, predicting the next phase of citation dynamics remains crucial. Businesses should focus on creating high-quality, conversation-driven content that resonates well with users and AI models. Integrating community-driven insights can demystify consumer expectations and position brands as credible authorities within the vast digital terrain. As we approach 2026, the urgency to adapt to these new norms will be paramount for ensuring long-term visibility and success in the market. In conclusion, observing these trends provides valuable insights into the future of search, marketing, and information reliability. For businesses, engaging in authentic discussions and utilizing community platforms like Reddit could be key to leveraging AI's growing influence on consumer information.

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