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July 25.2025
2 Minutes Read

How AI Overviews Favor AI-Generated Content Over Human Writing

AI Overviews Cite AI-Generated Content on blue background.

Understanding the Shift: AI vs. Human Content Creation

As businesses increasingly rely on digital platforms for visibility and engagement, the lines between AI-generated content and human writing are becoming blurred. New research indicates that AI-generated overviews cite AI content more frequently than human-produced articles. This trend has significant implications for small and medium-sized businesses (SMBs) aiming to navigate the fast-evolving landscape of online content.

The Findings: AI's Growing Presence in Content

According to a study analyzing one million search engine results pages (SERPs) that show AI Overviews, 3.6% of pages cited were categorized as “pure AI.” Meanwhile, 8.6% were strictly “pure human,” and a staggering 87.8% were a mix. This blending of content styles seems to reflect a new norm where AI-assisted writing is almost ubiquitous.

The Feedback Loop: AI Citing AI

Perhaps most strikingly, the data reveals a feedback loop where Google’s AI Overviews often cite other AI-generated materials. While the current algorithms do not explicitly favor one over the other—research shows a correlation of just 0.017 between AI content percentage and citation order—this trend invites concern about originality and authenticity in content creation.

What Does This Mean for Small Businesses?

For SMBs, this increase in AI-generated content also signifies a pressing need to adapt. As more creators leverage AI technologies to optimize their writing processes, businesses must ascertain how much AI help to integrate into their strategies. This could mean utilizing AI tools for drafting emails, social media content, and even blog posts, while balancing this with the human touch that resonates with audiences.

Recognizing the Value of Authenticity

Despite AI’s remarkable capabilities, nothing matches the authenticity of human writing. Stories like the challenges encountered by local businesses or customer testimonials can’t be replicated by algorithms. It’s essential that SMBs strike a balance, allowing AI to streamline processes while investing time in creating personal, relatable narratives. Authenticity in content is increasingly becoming a value differentiator in crowded markets.

Actionable Tips on Balancing AI and Human Touch

1. **Utilize AI for Efficiency:** Consider using AI tools for research or drafting phases to save time, but ensure final outputs are curated and refined by humans. 2. **Tell Your Story:** Engage your audience with real narratives about your business journey, customer experiences, or community involvement that reflect your brand personality. 3. **Monitor AI's Performance:** Regularly evaluate how AI-generated content performs compared to your human-generated posts. Adjust your strategy based on what connects more with your audience.

Final Thoughts: Embrace Change but Stay Grounded

As the digital landscape evolves and AI becomes a more entrenched part of content creation, SMBs must adapt while staying true to their core message. Embracing technology like AI can enhance productivity, but the human touch in storytelling and connection remains invaluable. As you explore these advancements, remember, it’s not about choosing one over the other; rather, it’s about finding a harmonious balance that resonates with your audience and reflects authenticity.

Content Marketing

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