Branded Benchmarking Reports: Your SMB's Key to Marketing Success

Double Your LinkedIn Following with a Strategic Editorial Workflow

Update Unlocking the Power of Consistency: The Editorial Workflow for LinkedIn Success In the ever-evolving landscape of digital marketing, maintaining a strong presence on social media is indispensable, especially for small and medium-sized businesses. The traditional wisdom that consistency is key to growth is more relevant than ever, yet many struggle with the mechanics of executing a consistent strategy. A recent success story comes from a marketing professional who transitioned to working independently, devising an editorial workflow that not only doubled their LinkedIn following but also significantly enhanced their content engagement. Defining a Sustainable Editorial Workflow To begin with, establishing a sustainable editorial workflow is vital. This individual adopted a semi-automated system leveraging Notion, a powerful tool for organization and planning. The key was to create a process that felt doable. Rather than forcing creativity into a rigid schedule, they prioritized flexibility while adhering to a routine. This approach allowed them to post regularly without feeling overwhelmed, shifting their mindset from 'I have to post' to 'I get to share my insights'. This pivotal shift is crucial for many business owners who often find content creation draining. It transforms the daunting task into an engaging and manageable project, increasing the likelihood of success. The Impact of Consistency: Real Results Over the course of 28 weeks, they committed to posting five times per week on LinkedIn alongside regular content on other platforms. Remarkably, this discipline led to double the number of followers, reaching over 135,000 people. While statistics are compelling, the greater impact was in shaping a new relationship with content creation; it became easier and even enjoyable. Many professionals fall into the trap of sporadic posting, which may lead to an inconsistent brand presence. In contrast, this case highlights that by adhering to a well-structured editorial workflow, users can not only widen their audience but also enhance overall engagement. Regular activities foster greater interactions, promoting brand loyalty and making the content feel more authentic. Content Calendars: Beyond the Basics When discussing an editorial workflow, one cannot overlook the role of content calendars. While they provide a strategic overview of the content landscape, they serve a deeper purpose. They allow businesses to align their messaging with key events or promotions, maintaining relevancy and appealing to their target audience. However, such calendars should evolve alongside the business goals and audience sentiments. Rigidity in following a calendar can dampen creativity, thus it's essential to allow flexibility within the planned structure. Reviewing performance metrics, refining strategies, and adjusting content based on audience engagement are necessary for sustained growth. Cultivating Engagement Through Variety An integral feature of this editorial workflow was the variety of content formats. Mixing up types of posts—such as articles, infographics, and videos—can cater to different audience preferences and foster greater interaction. In keeping this variety, businesses can keep their audience intrigued, potentially increasing shares and visibility. Overcoming Content Creation Burnout Burnout from content creation is a common concern among those managing their own marketing. By implementing a solid workflow, professionals can alleviate much of this stress. Simple techniques like batching content creation, setting realistic goals, and using automation tools can significantly lighten the load. Notably, the experience of our case study not only illustrates that success is achievable but that there are underpinnings of strategy, ease, and engagement working together to create this outcome. Embracing the Growth Opportunity Recognizing the patterns in organic growth can unlock new avenues. Just as this marketer noticed doubling their audience alongside improved engagement, others can too—it's about using systematic strategies to forge a strong brand presence. Call to Action: Get Started Today! If you aim to elevate your LinkedIn strategy and harness the power of an editorial workflow, now is the time to get started. Reflect on your content creation approach, adopt a systematic workflow, and remember that consistency paves the way for significant impact. The journey towards a more engaged audience begins with your next post.